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LinkedIn Learning

SEO Foundations

via LinkedIn Learning

Overview

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Syllabus

Introduction
  • Leveraging the power of search to accomplish your business goals
1. Overview of SEO
  • What is search engine optimization (SEO)?
  • Reading search engine result pages
  • Setting SEO expectations
  • How SEO affects your business
2. Keywords: The Foundation of SEO
  • Why you need a keyword-research plan
  • How to research keywords
  • Tools to help you analyze keywords
  • Understanding keyword attributes
  • Understanding keyword distribution
  • Ongoing keyword evaluation
3. Content Optimization: How Search Engines and People View Web Pages
  • Understanding content optimization
  • Optimizing site structure
  • Optimizing textual page elements
  • Optimizing nontext components of a webpage
  • Optimizing for personalized search
4. Content Optimization: Technical SEO
  • Interpreting the code behind webpages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging microformats
  • Working with server-side factors
  • Using Google Search Console
5. Long-Term Content Planning
  • Overview of long-term content strategies
  • Plan a successful content strategy and avoid common mistakes
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promote your content with social media
  • Measuring content performance
6. Link-Building Strategies
  • Understanding the importance of links
  • Building internal links
  • Building external links
  • Finding link-building opportunities
7. Measuring SEO Effectiveness
  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
8. Ecommerce: Local and Mobile SEO Considerations
  • Understanding SEO and ecommerce
  • Understanding local SEO
  • Understanding mobile SEO
Conclusion
  • Determining your next steps

Taught by

David Booth

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