Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

LinkedIn Learning

WordPress: SEO

via LinkedIn Learning

Overview

Drive more visitors to your WordPress site by performing search engine optimization, or SEO, with the help of two powerful plugins: Yoast SEO and the All in One SEO Pack.

Out of the box, WordPress does a pretty good job of driving users to your site. But there's still more you can do to make your site visible to search engines and social media networks. In this introductory course focusing on basic setup and usage scenarios, learn how to drive more visitors to your WordPress site by performing search engine optimization (SEO) with the help of two powerful plugins: All in One SEO Pack and Yoast SEO. Along the way, learn how to take advantage of WordPress settings that can help you out as you optimize your site.

Syllabus

Introduction
  • Reach customers with SEO
  • What you need to know
1. SEO Principles
  • Fundamentals of SEO
  • Keyword strategies
  • SEO factors outside of WordPress
  • SEO factors inside WordPress
2. All in One SEO Pack
  • Install and activate All in One SEO Pack
  • Configure title and general settings
  • Configure other general settings
  • Add SEO info for posts and pages
  • Add XML sitemaps
  • Add social meta
  • Pro features
3. WordPress SEO by Yoast
  • Install and activate Yoast SEO
  • Import SEO content
  • Overview and initial setup
  • Add SEO info to posts and pages
  • Yoast SEO optimizer
  • Add social info to posts and pages
4. WordPress SEO by Yoast Settings
  • Bulk edit posts and pages
  • Configure search appearance
  • Configure XML sitemaps
  • Verify webmaster tools
  • Redirect Google Search Console errors
  • Yoast Premium plugins
  • Build a reusable import file
5. Accelerated Mobile Pages
  • Why you need AMP
  • Installing the AMP plugin
Conclusion
  • Next steps

Taught by

Patrick Rauland

Related Courses

Reviews

Start your review of WordPress: SEO

Never Stop Learning!

Get personalized course recommendations, track subjects and courses with reminders, and more.

Sign up for free