Marketing in an Analog World
University of Illinois at Urbana-Champaign via Coursera
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Overview
Class Central Tips
This course will begin with an exploration of the key differences between the Analog and the Digital and then examine four ways in which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will contain several examples of each of these concepts and explore their implications for both marketers and consumers. This course will also employ a variety of learning techniques, including video lectures, case studies, hands-on exercises, and interviews with leading marketing scholars. The learning approach will be highly interactive; you will have the opportunity to engage in a variety of hands-on activities and be a member of a rich learning community. I hope you will join us in this educational adventure.
Syllabus
- Course Overview and Digital Dominance
- Analog Resistance
- Digital & Analog Symmetry
- Analog Transformation
Taught by
Aric Rindfleisch
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