You will be able to:
- Understand the key differences between the analog and the digital
- Examine four ways in which the analog world has been affected by the digital revolution: domination, resistance, synergy, and transformation
- Explore the implications of the analog world for both marketers and consumers
This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.