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Writing for the Web

via Open2Study

This course may be unavailable.


Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.

Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

What will I learn?

Techniques for writing for your online readers, such as:

  • what to consider before you start writing
  • characteristics of good online content
  • how to write for your audience
  • how to maintain your content

More specifically you will learn:

  • how to structure a web page
  • considerations for search engines and accessibility requirements
  • making your content scannable
  • using keywords, headings, lists and links
  • matching your company’s tone of voice
  • creating a content strategy and style guide
  • and many other things!

At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.

This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments.

If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.

Where could this lead me?

If you're wondering what your future could look like in this area, here are some potential careers you could head towards.

  • Social media manager
  • Technical writer
  • Web copywriter
  • Web designer
  • Web developer
  • Web publisher
  • Webmaster
  • Advertising designer
  • Marketing designer
  • Public relations manager
  • Assistant web designer
  • Assistant web developer
  • Website coordinator
  • Webmaster assistant



Taught by

Frankie Madden


4.2 rating, based on 24 Class Central reviews

Start your review of Writing for the Web

  • Jade
    A great course that will even help intermediate to advanced designers even though I listed it as a beginner course. Teachers you a better way to plan your website, highlighting the main factors needed to get the best result. Worth a look.
  • Meg Bauer
    Unfortunately, this course only offered very basic, common sense information, no variety in the format of the lectures, limited visual aids and came across as amateur when compared to offerings from other platforms
  • Anonymous
    I found the course to be well laid out, it flowed very well. I found the topics informative without being overly complicated. I wish she had gone more into gridding content across a site, but that is minor compared to how much I learned.
  • This course is quite useful for those looking forward towards writing web content as it extensively describes every step which makes it easier to learn.
  • Quite interesting and motivating course. Especially weeks 2 and 3. It gives real sense to "go and write good web-content" for everybody taking this course. There are neither complicated rules no special methods but it is really a good start for web-writer
  • A very interactive course for the beginners as well as intermediates. All the rudimentary and nitty-gritty related to web content are very meticulously covered in the course.
  • Johan Dondokambey
    It's a decent course that confirms all the things I learned by doing the actual writing for the web in my work. It also opened up some insights for me.
  • Anonymous
    fantastic course which was well laid out and the content presented clearly and satisfactorily.thanks to the facilitator for her mastery of content
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