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Online Course

Writing for the Web

via Open2Study

Found in Grammar & Writing Courses

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Provider Open2Study
Cost Free Online Course
Session Finished
Language English
Start Date
Duration 4 weeks long
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Overview

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.

Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

What will I learn?

Techniques for writing for your online readers, such as:

what to consider before you start writing
characteristics of good online content
how to write for your audience
how to maintain your content

More specifically you will learn:

how to structure a web page
considerations for search engines and accessibility requirements
making your content scannable
using keywords, headings, lists and links
matching your company’s tone of voice
creating a content strategy and style guide
and many other things!

At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.

This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments.

If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.

Where could this lead me?

If you're wondering what your future could look like in this area, here are some potential careers you could head towards.

Social media manager
Technical writer
Web copywriter
Web designer
Web developer
Web publisher
Webmaster
Advertising designer
Marketing designer
Public relations manager
Assistant web designer
Assistant web developer
Website coordinator
Webmaster assistant

Syllabus

MODULE 1: WHY WRITING FOR THE WEB IS DIFFERENT MODULE 2: CHARACTERISTICS OF GOOD CONTENT MODULE 3: WRITING EFFECTIVE CONTENT MODULE 4: LOOKING AFTER YOUR CONTENT

Taught by

Frankie Madden

Reviews for Open2Study's Writing for the Web Based on 25 reviews

5 stars 44%
4 stars 36%
3 stars 16%
2 star 0%
1 star 4%

Did you take this course? Share your experience with other students.

Write a review

Jade J

Jade completed this course, spending 3 hours a week on it and found the course difficulty to be easy.

A great course that will even help intermediate to advanced designers even though I listed it as a beginner course. Teachers you a better way to plan your website, highlighting the main factors needed to get the best result. Worth a look.

10 people found
this review helpful