Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.
Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.
What will I learn?
Techniques for writing for your online readers, such as:
what to consider before you start writing
characteristics of good online content
how to write for your audience
how to maintain your content
More specifically you will learn:
how to structure a web page
considerations for search engines and accessibility requirements
making your content scannable
using keywords, headings, lists and links
matching your company’s tone of voice
creating a content strategy and style guide
and many other things!
At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.
This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments.
If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.
Where could this lead me?
If you're wondering what your future could look like in this area, here are some potential careers you could head towards.
Social media manager
Public relations manager
Assistant web designer
Assistant web developer
MODULE 1: WHY WRITING FOR THE WEB IS DIFFERENT
MODULE 2: CHARACTERISTICS OF GOOD CONTENT
MODULE 3: WRITING EFFECTIVE CONTENT
MODULE 4: LOOKING AFTER YOUR CONTENT
Jade completed this course, spending 3 hours a week on it and found the course difficulty to be easy.
A great course that will even help intermediate to advanced designers even though I listed it as a beginner course. Teachers you a better way to plan your website, highlighting the main factors needed to get the best result. Worth a look.
Meg Bauer completed this course.
Unfortunately, this course only offered very basic, common sense information, no variety in the format of the lectures, limited visual aids and came across as amateur when compared to offerings from other platforms
Anonymous completed this course.
I found the course to be well laid out, it flowed very well. I found the topics informative without being overly complicated. I wish she had gone more into gridding content across a site, but that is minor compared to how much I learned.
Valentina Konuhova completed this course, spending 2 hours a week on it and found the course difficulty to be easy.
Quite interesting and motivating course. Especially weeks 2 and 3. It gives real sense to "go and write good web-content" for everybody taking this course. There are neither complicated rules no special methods but it is really a good start for web-writer