Discovery ads help you reach up to 3 billion people looking for inspiration across their personalized feeds on YouTube, Discover, and Gmail. Put your products in front of new audiences as they explore their interests — no search query needed. After completing this foundational Discovery ads learning path, you'll be able to: - Summarize what Discovery ads are - Explain why to use them to reach your marketing objectives The modules not marked as required are an opportunity for you to learn how to apply your skills and practice. These modules are not required for learning path completion. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Explore the Value of Discovery Ads: Want to reach customers in their moments of discovery? Learn about Discovery ads, how they work, and why to use them to reach your marketing objectives.
- Explore the Value of Discovery Ads
- Set Up a Discovery Campaign Optional: First, learn the basics of setting up a Discovery campaign and the importance of picking the right assets. Then, step into the Google Ads interface to practice creating a new Discovery campaign and building ads that will stop customers mid-scroll.
- Set Up a Discovery Campaign
- Build Inspirational Discovery Ads
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
