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Optimize Google Search Ads Campaigns

Google via Skillshop


Identify valuable best practices in Search campaign optimization, then apply them to your campaigns. Evaluate your campaign results and increase performance for your business. After completing this intermediate Google Ads Search learning path, you'll be able to: Determine the Google Search Ads marketing metrics that align to your marketing objectives Describe optimization strategies for Google Search Ads campaigns Identify audience strategy optimization best practices Apply creative customization to your Google Search Ads campaigns Explain how to use Smart Bidding reports and simulators to optimize performance Use Performance Planner to create campaign forecasts Note: Some courses contain links to sites that may not be available in your preferred language, or that require you to select your language.


  • Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
    • Pre-Self-Assessment
  • Optimize Search Campaigns for Marketing Objectives: Examine how Search campaign optimization best practices can boost the performance of your ads and help you reach your business goals.
    • Boost Conversion-Based Strategies in Search
    • Grow Consumer Value with Google Search
    • Explore Bid Strategies in Search
    • Reach the Right Audience for Your Business
    • Enhance Relevancy through Customized Creative
    • Optimize Budgets with Performance Planner
  • Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
    • Post-Self-Assessment


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