Learn the fundamentals of Search Ads 360 to create, measure, and optimize campaigns that meet your digital marketing needs. After completing this foundational Search Ads 360 learning path, you'll be able to: Recall the value and products that make up Google Marketing Platform Understand the value and features of Search Ads 360 Identify available tools to help measure a Search Ads 360 campaignDifferentiate Search Ads 360 bid strategies based on campaign goals Illustrate the key benefits of the new Search Ads 360 experience
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Meet Google Marketing Platform and Search Ads 360: Discover how Google Marketing Platform and Search Ads 360 can help you manage your campaign from end to end. Learn how Google Marketing Platform brings together solutions so you can reach your digital marketing goals.
- Get to Know Google Marketing Platform
- Get to Know Search Ads 360
- Measure and Optimize Your Campaigns: Search Ads 360's simplified workflow and increased efficiency help you measure and report the data that matters to you, and its data-driven bid strategies help you optimize your campaigns.
- Measure Search Campaign Performance
- Meet Your Goals with Bid Strategies
- Maximize Performance with Bid Strategies
- Explore Search Ads 360 Performance Center
- Explore the New Search Ads 360 Experience: The next generation of Search Ads 360 is easier to use and offers improved support for search engine features, so you can get more of your work done in one place.
- Navigate the New Search Ads 360 Experience
- Harness Cross-Account Campaign Management
- Apply Labels in the New Experience
- Use Custom Columns and Reporting
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
