Discover the essentials of planning, executing, and measuring your media plans in Display & Video 360. Explore how to design, produce, and manage high impact ads, and learn how to get your ad in front of the users you want to reach the most. After completing this foundational Display & Video 360 learning path, you'll be able to: Discover reservation and programmatic inventory, finalize media plans, and execute campaigns across deals using Marketplace in Display & Video 360. Collaborate with brand, media, and creative teams using the Creative workspace in Display & Video 360 to design, produce, and manage high-impact ad formats at scale. Create, combine, and implement audience lists in Display & Video 360 to meet your audience-related goals. Access and build campaign performance reports to get data-driven insights. Implement Floodlight tracking to track conversions and see whether your advertising campaign led to valuable customer action. Audit, configure, and manage your verification and brand suitability settings to control where your ads are being served. Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- Meet Google Marketing Platform and Display & Video 360: Discover how Google Marketing Platform and Display & Video 360 can help you manage your campaigns. Explore Google's demand-side platform, Display & Video 360, and learn how it allows for a collaborative workflow between the creative and media teams.
- Get to Know Google Marketing Platform
- Get to Know Display & Video 360
- Navigate the Interface and Add Creative Users
- Plan and Execute Campaigns: Explore the Campaigns module in Display & Video 360, and see how it can help you plan and execute your campaigns. Learn how to use the forecasting tool, navigate the Creatives, Inventory, Audience modules, and identify campaign issues in the Intelligence panel.
- Plan Campaigns in Display & Video 360
- Execute Campaigns in Display & Video 360
- Get Started in the Creative Module
- Get Started in the Inventory Module
- Get Started in the Audiences Module
- Get Started in the Insights Module: Navigate the Insights module in Display & Video 360 to find all the campaign metrics you need in one place. Gather data on campaign performance and conversion tracking, and learn how to verify brand suitability.
- Track Conversions with Floodlight and Global Site Tag
- Build Reports and Manage Brand Quality
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
