Explore the livestreams below to learn how to reach today’s always-connected audiences wherever they are. Learn from Google Product Experts how to work smarter with end-to-end campaign management for enterprises in one tool- from media planning and creative development to measurement and optimization.
Google Marketing Platform Academy: Display & Video 360
Overview
Syllabus
- Google Marketing Platform OnDemand Complete 1 in any order: Explore these short, on demand videos with tips on how to make the most of your Display & Video 360 campaigns.
- GMP OnDemand - Performance & Pacing Optimizations at Scale in Display & Video 360
- GMP OnDemand - Unique Reach Reports in Display & Video 360
- GMP OnDemand - Creative Module in Display & Video 360
- GMP OnDemand - Tag Wrapping in Display & Video 360
- GMP OnDemand - Targeting Expansion in Display & Video 360
- Audiences: Discover how audience features in DV360 can assist with each step of your customers' online journey in your full funnel digital strategy through our See, Think , Do, Care approach to audiences.
- GMP Academy: Discover how audience features in DV360 can enhance your digital strategy
- Automation Complete 1 in any order: Learn how to set up bidding automation in Display & Video 360 to improve campaign performance and save time on campaign management.
- GMP Academy: Campaign Automation in Display & Video 360
- GMP Academy: Custom Bidding in Display & Video 360
- Creatives: Discover creative formats you can access via Display & Video 360! Simple or advanced, you will find solutions and tools for every business need.
- GMP Academy: Creative Excellence for DV360 - How to Deliver Great Ad Experiences at Scale
- Inventory and Deals: Learn about the Marketplace and different Deal Types in Display & Video 360. We will talk about how to enhance your media buying with different features within Display & Video 360
- GMP Academy: Enhancing Programmatic Media Investments through Deals in DV360
- GMP Academy: The Lifecycle of a Deal in DV360
