Build on your Display & Video 360 knowledge by exploring digital marketing maturity concepts, Connected TV, and Structured Data Files while digging deeper into Programmatic Guaranteed deals. After completing this Display & Video 360 learning path, you'll be able to: 1) Discover how the Digital Marketing Maturity Framework is a roadmap to achieving success with data-driven marketing and learn what to do to move up the digital marketing maturity curve. 2) Learn how frequency management and media consolidation through Programmatic Guaranteed allows for increased control and precision in performance evaluation. 3) Execute and troubleshoot enhanced Programmatic Guaranteed deals 4) Explore the Connected TV landscape and plan a successful Connected TV campaign including implementation, targeting, reporting and measurement. 5) Automate standard workflows in DV360 with Structured Data Files and the Read/Write API Note: Some courses contain links to sites that may not be available in your preferred language or that require you to select your language.
Advance and Execute Your Media Strategy with Display & Video 360
Overview
Syllabus
- Pre-Self-Assessment: Please answer the following questions. Your input will help us understand your starting point and continue to improve your learning experiences.
- Pre-Self-Assessment
- The Digital Marketing Maturity Framework Optional: The nature of consumer behavior and expectations is changing - and so are the requirements (and opportunities) for marketers. The Digital Marketing Maturity Framework can help you assess how your data-driven marketing measures up, and discover your roadmap to digital maturity.
- Discover Digital Marketing Maturity Framework
- Move Digital Marketing Maturity Forward
- Market Responsibly with First-Party Data
- Programmatic Guaranteed Advanced: Deepen your knowledge of Programmatic Guaranteed with improved frequency management, value reporting, custom creatives, audiences lists, and learn how to diagnose and troubleshoot common deal issues.
- Manage Frequency with Programmatic Guaranteed
- Use Value Reporting with Programmatic Guaranteed
- Use Custom Creatives with Programmatic Guaranteed
- Use Audiences with Programmatic Guaranteed
- Troubleshoot Programmatic Guaranteed Deals
- Explore Connected TV: Discover opportunities in the evolving TV landscape. Enhance your marketing campaigns with Connected TV inventory.
- Navigate the Connected TV Landscape
- Set up Inventory in Connected TV Campaigns
- Set up Targeting in Connected TV Campaigns
- Set up Reporting in Connected TV Campaigns
- Discover Structured Data Files & Read/Write API: Is saving time important in your business? Find out how two Display & Video 360 automation workflows can help increase your efficiency.
- Explore Structured Data Files Use Cases
- Create Your First Structured Data File
- Get to Know Display & Video 360's Read/Write API
- Post-Self-Assessment: Please answer the following questions to help us understand the quality of your learning experience and how we can improve going forward.
- Post-Self-Assessment
