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Google

Display & Video 360 Certification Exam

Google via Skillshop

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Overview

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products and test specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience. About this exam
 The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance, and optimization. The knowledge tested in this exam typically aligns with the following roles: Agency Traders Programmatic Media Managers You will have 75 minutes to complete 50 multiple choice questions.

Syllabus

  • Certification Exam
    • Display & Video 360 Certification Exam
  • Prepare for the Exam Optional: This section is optional and you do not need to take all the courses.
    • Get to Know Google Marketing Platform
    • Get to Know Display & Video 360
    • Navigate the Interface and Add Creative Users
    • Plan Campaigns in Display & Video 360
    • Execute Campaigns in Display & Video 360
    • Get Started in the Creative Module
    • Get Started in the Inventory Module
    • Get Started in the Audiences Module
    • Track Conversions with Floodlight and Global Site Tag
    • Build Reports and Manage Brand Quality
    • Get to Know Deals in Display & Video 360
    • Execute Programmatic Guaranteed Deals in Display & Video 360
    • Use Activity-Based Audiences
    • Create Campaign Activity Audiences
    • Create Audience-Centric Frequency Goals
    • Explore On-Target Reach Solutions
    • Create Responsive and Data Driven Ads
    • Report on Data-Driven Creatives and Variants
    • Use the Draft and Publish Workflow
    • Use Bulk Functions for Creatives
    • Optimize Your Creatives
    • Understand Auction Dynamics
    • Implement Automated Bidding
    • Create Attribution Models
    • Discover Advertising in Mobile App Inventory
    • Get Started with Advertising in Mobile App Inventory
    • Navigating the Audio Ads Landscape
    • Choose Where to Run Your Audio Campaigns
    • Audio Creatives
    • Report on Your Audio Ads Campaigns
    • Discover Digital Marketing Maturity Framework
    • Move Digital Marketing Maturity Forward
    • Market Responsibly with First-Party Data
    • Manage Frequency with Programmatic Guaranteed
    • Use Value Reporting with Programmatic Guaranteed
    • Use Custom Creatives with Programmatic Guaranteed
    • Use Audiences with Programmatic Guaranteed
    • Troubleshoot Programmatic Guaranteed Deals
    • Navigate the Connected TV Landscape
    • Set up Inventory in Connected TV Campaigns
    • Set up Targeting in Connected TV Campaigns
    • Set up Reporting in Connected TV Campaigns
    • Explore Structured Data Files Use Cases
    • Create Your First Structured Data File
    • Get to Know Display & Video 360's Read/Write API

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