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Coursera

Strategic Customer Relationship Management & Sales Technique

HubSpot via Coursera Specialization

Overview

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In this specialization, you will learn essential leadership skills, including how to inspire and motivate individuals, manage talent, influence without authority, and lead teams. In this specialization, you will not only learn from Michigan faculty. You will also learn directly from exceptional leaders including Jeff Brodsky, Global Head of HR for Morgan Stanley, and John Beilein, previous Head Coach of the University of Michigan Men’s Basketball Team. We will share with you our research on how to lead people and teams effectively, and work with you to apply these insights to your own teams and leadership. In every course, you will have an opportunity to apply new leadership skills by working through a series of practical leadership assignments. In addition, the capstone will enable you to work on live leadership challenges.

Syllabus

Course 1: Sales Enablement
- Offered by HubSpot Academy. This course lays out the skills and knowledge necessary to develop a marketing-driven sales enablement strategy, ... Enroll for free.

Course 2: Inbound Sales
- Offered by HubSpot Academy. In this course, you will learn how to create a successful inbound sales strategy by connecting with and earning ... Enroll for free.

Course 3: Lead Management with HubSpot
- Offered by HubSpot Academy. In this course, you will learn how to create and implement an effective lead management strategy for your ... Enroll for free.

Course 4: Sales Reporting with HubSpot
- Offered by HubSpot Academy. In this course, you will use your business data and identify key metrics in order to report on sales with ... Enroll for free.

Course 5: Managing for Frictionless Sales
- Offered by HubSpot Academy. This course introduces you to the Frictionless Sales Framework and how it can enable your sales team to be more ... Enroll for free.

Taught by

Kyle Jepson, Rachel Sheldon and Tiphaine Amblard

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