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Digital Transformation: Theory and Applications

Indian Institute of Management Ahmedabad and Indian Institute of Management Bangalore via Swayam


This course discusses Digital Transformation, and how students, managers, and executives may plan, lead and benefit from the assimilation of digital technologies. This course serves as an advanced introduction to digital transformation, unraveling how emerging technological trends are reshaping organisations and entire sectors of the economy.The objective is to understand how technology can be leveraged as a competitive advantage in today's corporate environment and how recent advancements in computing, visual, connectivity, and artificial intelligence are enabling tasks that were previously unimaginable for people to complete. Practical examples and case studies are also discussed related to product design, production, marketing, strategy and its use across different industries.The course aims to answer questions related to organisational purpose and how is it becoming increasingly relevant in today’s world to adopt this view. The course will also tap into aspects such as what, why and how to enact digital transformation and will give a detailed analysis of the same.Course Medium: Hindi


Week 1: Digital Transformation: An Introduction

Week 2: Mastering Digital Transformation: A Scientific Approach

Week 3: Digital Transformation: The Instrumental Purpose

Week 4: Digital Transformation: The Operational Purpose

Week 5: The DaWoGoMo Model

Week 6: Digital Transformation: The Existential Purpose

Click here to view the Syllabus

Taught by

Prof. Pankaj Setia


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