Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.
Overview
Syllabus
- Introduction to Email Marketing
- In this introductory lesson, we'll learn what we're going to cover in this course, more about the history of email marketing, and when to use email marketing.
- Email List Generation
- Learn how to build a subscriber list with contact forms and explore the double opt-in process.
Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
- Create an Effective Email Campaign
- Unopened emails are a missed opportunity. In this lesson, you learn how to write subject lines, pre-headers, calls to action, and effective email copy.
- Create an Email Plan
- An email plan is necessary for developing a successful email marketing strategy. Learn how to create an email calendar and plan different types of email campaigns, like transactional and drip campaigns.
- Measure Results
- Email marketing is never done. In this lesson, you learn how to analyze the results of your email campaign, how to use A/B testing to improve your content, and how to use segmentation to better target specific subscribers.
- Market with Email
- In this project, you will create an email campaign plan, design a series of emails and A/B test variations, and finally measure campaign results to offer recommendations for improvement.
- Jobs in Email Marketing
- Learn more about the different careers in the field of Email Marketing.
Taught by
Jen Crompton and Anke Audenaert
