Overview
This course aims to teach beginners the basics of Google Analytics 4 (GA4) to help them transition smoothly from Universal Analytics. By the end of the course, students will be able to install GA4, set up data streams, implement GA4 on websites, create custom reports, and understand event types. The teaching method includes tutorials and practical demonstrations. This course is intended for digital marketers who want to familiarize themselves with GA4 and learn how to utilize its features effectively.
Syllabus
- Introduction
- What is GA4?
- Creating a GA4 account
- Setting up a Data Stream
- Implementing GA4 on the Website
- Verifying GA4 Implementation
- GA4 Event Types
- Implementing a GA4 Custom Event via GTM
- Testing Event Setup
- GA4 Standard Reports
- GA4 Explorations
- Creating a Free-Form Exploration
- Outro
Taught by
MeasureSchool
Reviews
4.0 rating, based on 1 Class Central review
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This course was incredibly informative, offering a comprehensive introduction to the world of Google Analytics 4, all packed into a short duration. One of the standout features of this course was the instructor's ability to convey complex concepts i…