Overview
This course explores the impact of esports on the entertainment industry, focusing on the shifts and trends expected in the coming years. It covers the intersection of sport, entertainment, music, and fashion, highlighting the potential for direct connections between peers, artists, and brands. The course delves into topics such as virtual events, social connectivity, brand advertising, and fan engagement. The intended audience includes professionals in the entertainment, sports, and marketing industries looking to understand the evolving landscape influenced by esports.
Syllabus
Introduction
What is esports
The esports industry
LeBron James analogy
The Venn Diagram
The NFL
Pro Sports Media
Overwatch League
Global Footprint
Fans
Events
How long will we be in this race
Our DNA
The 2020 Season
Virtual Stage
Launch Pack
YouTube Partnership
Content is King
Best of Class Brands
Sponsorship Growth
Vision
Global Entertainment
Live Arenas
Future Proof Properties
Conclusion
Outro
Taught by
SXSW