Learn how to utilize Google Analytics effectively through this tutorial, which covers both Google Analytics 4 and Universal Analytics. The course will guide you on setting up your reports, understanding essential configuration options, and utilizing features like Home reports, Real-time reports, Audience reports, and more. You will also learn about configuration options in both GA4 and Universal Analytics, including Enhanced Measurement, event modification, tag implementation using Google Tag Manager, and linking with Search Console. The course is designed for beginners and individuals looking to enhance their skills in Google Analytics.
Google Analytics Tutorial - Learn Google Analytics 4 and Universal Analytics Step-By-Step
Loves Data via YouTube
Overview
Syllabus
Introduction
Create a Google Analytics account
Create a property
Brief overview of GA4 vs. Universal Analytics
Creating a GA4 and Universal Analytics property
Brief overview of the admin area
Home report
Real-time reports
Audience reports
Using the date range selector
Acquisition reports
Behavior reports
Conversions reports
Home report
Real-time report
Acquisition reports
Engagement reports
Monetization reports
Demographics reports
Technology reports
Events
Analysis Hub reports
Audiences
DebugView report
Configuration options in GA4
Enhanced Measurement in GA4
Modifying events
Create events
Adding GA4 tag in Google Tag Manager
Configuration options in Universal Analytics
View settings
Goals
Property settings
Adding Universal Analytics tag in Google Tag Manager
Linking Search Console
Taught by
Loves Data
