This course on Marketing Analytics aims to provide insights into evaluating marketing effectiveness, understanding the origin and analysis of marketing data, and the importance of analyzing marketing campaigns. The course covers topics such as marketing models, brand value, customer lifetime value, and career opportunities in marketing analytics. The teaching method includes video lectures on various aspects of marketing analytics. The course is designed for individuals interested in understanding and working with marketing data, regardless of their professional background.
Overview
Syllabus
Agenda.
Introduction to Marketing.
Digital Marketing.
Why Marketing Analytics.
Challenges in Marketing Analytics.
Marketing Analytics Models.
Brand Value.
Customer lifetime Value.
Marketing Analytics jobs.
Summary.
Taught by
Great Learning
