This course covers the learning outcomes and goals of migrating from Google Universal Analytics to GA4. Participants will learn how to prepare for the transition and migrate information between the two tools. The course teaches skills such as auditing UA properties, implementing a phased approach, optimizing reporting, understanding best practices, setting up events and ecommerce tracking, exploring the components of GA4, and navigating the changes in GA4. The teaching method includes lectures, tips, and practical demonstrations. The intended audience for this course includes digital marketers, analysts, web developers, and anyone interested in upgrading their analytics skills to GA4.
Overview
Syllabus
Introduction
Is it time to migrate GA4
Tips for agencies
Audit UA properties
Phased approach
Reporting
Best Practice
Events
Ecommerce
Components of GA4
MeasureMasters
GA4 Changes
Tracking Discrepancies
Time on Page vs User Engagement
New Event Model
Taught by
MeasureSchool
