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Northwestern University

Content Strategy for Professionals

Northwestern University via Coursera Specialization


Content Strategy uses credible, trustworthy, transparent media to communicate stories and information to enhance an organization’s strategic goals. In this Specialization, you’ll learn best practices from recognized industry and academic experts on how to create and implement engaging content across media platforms that the people you want to reach will really value. You’ll learn how to engage your audience by implementing their stories and using proven tools and techniques to enhance an audience’s experience and interests. You’ll manage content once created by learning how best to tell an organization’s “content story” across media platforms using a human-centered design. You’ll also learn actionable ways to grow internal and external audiences, and expand your content’s reach. The Specialization concludes with a Capstone project that allows you to apply the skills you've learned throughout the courses in response to a real challenge facing organizations today. To fit easily into busy schedules, the Specialization is constructed as four, three-week courses to better fit into any lifestyle. It is a program for you, as a professional, to master and then be able to use what you learn here and take it back to work. It's knowledge that will improve both your effectiveness, and your organization's. Each of the individual courses can be audited for free. Please note that you will not receive a Certificate of Completion if you choose to audit.


Course 1: Content Strategy for Professionals: Managing Content
- Offered by Northwestern University. In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper ... Enroll for free.

Course 2: Content Strategy for Professionals: Ensuring Your Content's Impact
- Offered by Northwestern University. In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will ... Enroll for free.

Course 3: Content Strategy for Professionals: Capstone Project
- Offered by Northwestern University. The Capstone Project will let you demonstrate all that you have learned throughout the Content Strategy ... Enroll for free.


Taught by

Candy Lee, John Lavine and Randy Hlavac


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