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FutureLearn

Creative Marketing with Advertising Week and Fernando Machado

AW Learn via FutureLearn ExpertTrack

Overview

Learn with Advertising Week how to produce great creative work that moves people

Learn creative marketing from award-winning marketer Fernando Machado and upskill in branding, ads, social media and podcasts.

Syllabus

Courses under this program:
Course 1: Creative Branding with Advertising Week and Fernando Machado
-Learn effective branding strategies from the world's most creative marketer – ex-Burger King CMO Fernando Machado.

Course 2: Advertising and Creative Marketing with Advertising Week
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Launch a successful advertising campaign as you learn how to choose the right ad channels to effectively target your customers.

Course 3: Radio and Podcast Marketing with Advertising Week
-Analyse successful audio marketing strategies and learn how to create memorable podcast and radio ads that hit marketing goals.

Course 4: Social Media Marketing with Advertising Week
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New to social media marketing? Upskill with AWLearn and master how to plan and run powerful social media marketing campaigns.

Taught by

Ruth Mortimer and Brendan Porter

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