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Coursera Project Network

Product Development: Customer Journey Mapping with Miro

Coursera Project Network via Coursera

Overview

By the end of this project, you will be fluent in identifying and analyzing customer journeys for new products and services and in deriving opportunities from your analysis, thus generating positive results for your business venture. This project is designed to engage and harness your visionary and exploratory abilities. You will use proven models in strategy and product development with the Miro platform to explore and analyze these customer journeys. This is an important step for individuals or companies wanting to explore new products or services. We will practice critically examining customer segments and products structures that affect the business. You will engage in evaluating, through examples and hands-on practice, making decisions on product orientation. Furthermore, you will assess whether to modify or keep the product structure when entering the market. You will be ready to take an entrepreneurial idea through a scientific and logical process, helping you validate your ideas for a new business or service.

Syllabus

  • Project Overview
    • This project-based course was developed to engage and harness your visionary and exploratory abilities. During this course, you will use proven models in strategy and product development. Together we will identify and analyze product value and features using customer journey mapping. This is an important step for individuals or companies wanting to explore new products or services. By the end of this project, you will be fluent in identifying and analyzing customer value and how to orient your products or service to capture this value. Also in asking innovative questions for the next phase of product development . You will generate solutions that can be used as part of your future business plan presentation to lenders or business stakeholders, making it an integral part of your digital tools portfolio.

Taught by

Jasper Albert

Reviews

4.5 rating at Coursera based on 91 ratings

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