As a Web Developer I came into this course looking to increase my knowledge of Web analytics.
After week one, I realised I probably wasn't going to get the upskilling I was hoping for, as I already have a decent grounding in the role marketing and analytics plays, from previous roles and experience.
And because of that, I skipped the assignment.
So my rating is based off of what I saw in the curriculum and what would be beneficial for those just starting out or looking to add a new skill to their digital tool belt.
I would absolutely recommend this to newbies or older heads who haven't already adapted to the new world of online marketing.
This course gives you a great grounding in what Web analytics is, how to get data and what role your analysis of the data, either manually or through dedicated tools like Google Analytics, plays.