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FutureLearn

Google Ads Course for Beginners - From Zero to PPC Hero

ClickSlice via FutureLearn

Overview

Learn how to set up, implement and analyse a Google Ads account

Understanding how the Google Ads auction works is a key skill for any business to have in this increasingly digital world.

Over the duration of this informative digital marketing course, you’ll decipher how to set up and execute a profitable Google Ads campaign from scratch, improving your knowledge of this vital digital marketing strategy along the way.

Discover how to set up a Google Ads campaign from scratch

You’ll get the know-how into how Google Ads work, and will also be given the skills in order to to plan and implement a PPC campaign for yourself.

You’ll also cover strategies which you can use to find keywords in which to target via keyword research; an essential first step of running a successful PPC campaign for any business.

Identify ways to optimise a Google Ads account

Once you’ve covered the basics, you’ll identify ways in which to optimise a Google Ads account in order to increase profitability via lowering CPC, improving conversions and optimising for the best performing keywords.

This will incorporate the key elements of bidding strategies, conversion tracking and Google Ad extensions, such as call to action buttons, location information and links to specific parts of a website.

Learn from a leading expert in Google Ads and PPC campaigns

You’ll be guided throughout the course by Joshua George, founder and owner of leading digital marketing agency ClickSlice.

With over 20 successful Google Ads campaigns implemented for clients across multiple industries, you’ll gain real in-depth insight from an expert within the digital marketing field and will ultimately understand how to use Google Ads.

This course is a great fit for anyone who would like to learn more about Google Ads and how they work.

This could include digital marketers, agency owners and or small and medium-sized enterprises (SMEs).

Taught by

Joshua George

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