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Growth-Driven Design

HubSpot via HubSpot Academy

Overview

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.
  • Introduction to agile web design and project management
  • Build and optimize a website with GDD methodology
  • Transform the way you work and attract more leads

Syllabus

  • Growth-Driven Design Fundamentals
    • The frustrations, risks, and lack of results associated with a traditional website redesign are due to a broken playbook. In this lesson, you’ll learn about the new playbook, Growth-Driven Design, and how to use it to build a peak-performing website to deliver user value and drive business growth.
  • Developing a Website Strategy
    • A deep understanding of your users and a solid strategy are key to building an effective website. In this lesson, you’ll learn how to develop a user-focused strategy, and you’ll be given the tools and templates to get started.
  • Creating a Growth-Driven Design Tool Stack
    • The right tools can help you unlock new possibilities, get more done in less time, and drive better results. In this lesson, you’ll learn why having the proper tools is important and how to choose the right ones for your Growth-Driven Design tool stack.
  • Conducting User Research
    • Understanding the world through the eyes of your users is critical to building a successful website. In this lesson, you’ll learn a proven process for understanding problems and conducting user research and the methods to use to uncover key insights.
  • Building a Launch Pad Website
    • Quickly building a website that looks and performs better than the one you have today is no easy feat. In this lesson, you’ll learn the methods for accelerating the build of your new launch pad website without sacrificing quality or content.
  • Implementing Continuous Improvement
    • With your launch pad website live, it’s time to start collecting user data and implementing high-impact items. In this lesson, you’ll learn a process your team can use to deliver month-over-month results in an agile, data-driven way.
  • Using the Website Optimization Roadmap
    • How can you be sure you and your team are working on the most impactful things at the right time? In this lesson, you’ll learn about the website optimization roadmap: A framework you can use to focus and prioritize your team’s work based on your website’s performance.

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