Adopt a design thinker’s methods for putting customers first. Learn how to embrace empathy, prototype early and often, differentiate your product, and appreciate failure.
A Design Thinking Approach to Putting the Customer First
Overview
Syllabus
1. A Design Thinking Approach to Putting the Customer First
- A.G. Lafley on embracing customer empathy
- Tim Brown: Use design thinking everywhere
- Sara Blakely: Develop a prototype for your unique solution
- Todd Yellin on a case study in successful failure
- Matt Dixon: Create a need that your client has overlooked
Taught by
Big Think
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