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LinkedIn Learning

B2B Marketing on LinkedIn

via LinkedIn Learning

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Overview

Learn best practices, tips, and strategies for conducting B2B marketing on LinkedIn. Learn to use this powerful platform to increase the visibility of your company and employees.

Syllabus

Introduction
  • Using LinkedIn for your B2B marketing efforts
1. Using LinkedIn for B2B Marketing
  • Determining the right method for your B2B marketing engagement on LinkedIn
  • Aligning sales and marketing efforts on LinkedIn
  • Win more engaged prospects by creating content to match the buyer's journey
2. B2B Marketing with LinkedIn Posts
  • Five best practices to customize your long-form updates for more engagement
  • Get on trend with video: Native video and LinkedIn Live
  • Creating your hashtag strategy
3. Additional Strategies for B2B Marketing
  • Target your exact buyer with Sponsored Updates and video
  • Expanding your company network with InMail
  • Creating culture with LinkedIn Stories
  • Create engagement with LinkedIn Events
4. Company Pages and Your Employees
  • The need for employee advocacy to boost your company pages
  • Winning more engagement with LinkedIn Messaging
  • Why Sales Navigator isn't just for sales professionals
Conclusion
  • Taking your B2B marketing to the next level

Taught by

Viveka von Rosen

Reviews

4.5 rating at LinkedIn Learning based on 958 ratings

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