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LinkedIn Learning

Building a Creative Online Community

via LinkedIn Learning

Overview

Learn how to create and nurture an engaged online community to enhance your creative business.

Syllabus

Introduction
  • Create an online community worth noticing
  • The benefits of an online community
1. Creating Your Strategy
  • Where do you start?
  • What are your online community goals?
  • Define your personas and target market
  • Do a social media competitive analysis
  • How to build your online strategy
2. Choosing the Right Platforms
  • Choose your platforms
  • To podcast or not to podcast?
  • Which video platforms are right for me?
3. Creating a Following Online
  • Create a content outline and schedule
  • Build your brand by understanding your voice
  • Create a consistent look on social media
  • Share meaningful content with users
  • Efficiencies, tips, and tricks for your online community
Conclusion
  • A review and plan for the future

Taught by

Justin Ahrens

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