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LinkedIn Learning

Content Marketing: Newsletters

via LinkedIn Learning


Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.


  • The power of newsletters
1. Building Your Database
  • There's gold in your database
  • Lead magnets that convert
  • Create a lead magnet
  • Networking to build your database
  • Host virtual events
  • Social media to build your database
2. Email Content that Converts
  • Subject lines that stand out
  • What to include in your newsletter
  • Exclusive email promotions
  • Calls to action you can't help but click
  • Personalize your newsletter
3. Customize Your Emails
  • Segmenting your database
  • Branding your emails
4. Optimizing Your Emails
  • Importance of a consistent schedule
  • When to send your emails
  • Next steps

Taught by

Melodie Tao


4.6 rating at LinkedIn Learning based on 198 ratings

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