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LinkedIn Learning

Creating and Managing a YouTube Channel

via LinkedIn Learning

Overview

Learn how to set up a YouTube channel, build your subscriber base, and convert clicks into action.

YouTube is where video and video creators thrive. By creating a YouTube channel, you can build a highly visible online brand and share content with the world. This course explains how to set up a brand-new YouTube channel, build your subscriber base, and convert clicks into action. Throughout the course, instructor Rich Harrington shares essential strategies for building an audience and maximizing engagement. Rich explains how to design compelling artwork, choose engaging thumbnails, and use YouTube cards and captions. He also dives into building a YouTube community, managing your channel in Creator Studio, live streaming, and more. Start watching and learn everything you need to build a YouTube channel into a successful business.

This course was created by Rhed Pixel. We are pleased to host this training in our library.

Syllabus

Introduction
  • How do you create and maintain a YouTube channel?
  • About the instructor
1. An Overview of YouTube Channels
  • What is a brand account?
  • The benefits and drawbacks of setting up a channel
  • Relevant YouTube trends
2. Understanding Google IDs
  • The role of a Google ID
  • Working with others on a team
  • Avoid sharing logins
  • Managing multiple channels
  • Connecting other social networks
3. Creating a New YouTube Channel
  • Channel creation essentials
  • Required artwork
  • Updating the About tab
  • Adjusting discussion and subscriptions preferences
  • Uploading a channel trailer
  • Verifying your account
4. Creating Channel Artwork
  • Designing a channel/brand icon
  • Designing channel art (banner)
  • Designing a watermark
  • Previewing your designs
5. Uploading Video Content
  • Supported video formats
  • Populating a video’s basic information
  • SEO tips to help a video's discovery
  • Configuring more options for a video
  • Uploading or choosing a custom video thumbnail
  • Selecting a video’s privacy setting
  • Setting a video for a premiere
  • Limitations for re-uploading videos
  • Using the Video Manager to modify a video
  • A brief overview of the YouTube Terms of Service
  • Batch uploading videos to YouTube
  • Understanding restrictions and disclaimers
6. Using Playlists, Sections, and Navigation
  • Creating a playlist on YouTube
  • Managing YouTube playlists
  • Adding sections to your channel
  • Editing channel navigation
7. Improving YouTube Videos with Cards and Captions
  • Using cards to modify a movie
  • Controlling automatic captions
  • Uploading custom captions
8. Editing YouTube Videos
  • Editing videos for duration
  • Adding blurs to a video
  • Adding audio tracks
  • Using an end screen for navigation
9. Building a YouTube Community
  • Enable community settings
  • Promotion strategies for a YouTube channel
  • Interacting with your community
  • Managing banned members
10. The Creator Studio
  • Using and customizing the Dashboard
  • Adjusting multiple videos in the Video Manager
11. Live Streaming Essentials with YouTube
  • Enable streaming
  • An overview of the Live Control Room
  • Learning about streaming software and encoders
  • Configuring a stream's information
  • Working with streaming keys and learn more about streaming
12. Signing Up for the Partner Program
  • Benefits of the YouTube Partner Program
  • Signing up for the YouTube Partner Program
  • Checking your status in the YouTube Partner Program
Conclusion
  • Next steps

Taught by

Richard Harrington

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