Discover how to use influencer marketing—key partnerships with influential peers and personalities—to promote your business.
Overview
Syllabus
Introduction
- Influencer marketing is here to stay
- What is influencer marketing?
- Why you need influencer marketing
- The difference between influencers, bloggers, brand ambassadors, and consumer advocates
- Macro vs. micro influencers: Who is right for your brand?
- Define your target consumer
- Define your influencer marketing goals
- Learning Break: Chelsea's rise to influencer
- Four ways to measure influencer ROI
- Six creative ways to work with influencers
- Finding the right influencers for your brand
- Six ways to compensate influencers
- Influencer marketing campaign checklist
- What not to do when working with influencers
- The future of influencer marketing
- Your next play: Influencer marketing
Taught by
Chelsea Krost