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Learning to Write Marketing Copy

via LinkedIn Learning

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Overview

Learn how to craft compelling marketing copy to engage with your customers.

Syllabus

Introduction

Becoming a great copywriter
Using the exercise files
What you should know

1. Overview of Marketing Copywriting

What is copywriting?
Types of marketing copywriting
Preparing yourself to write copy
Overview of the course project

2. Writing Copy

Assembling your tools
Creating the plan
Freewriting to get ideas down
Writing the first draft
Observing general rules
Polishing the draft
Writing a headline
Testing your headlines
Selling the page
Rewriting existing copy
Using typography effectively

3. Writing for Various Media

Structuring for print
Structuring for online
Writing copy for a webpage
Writing copy for a product description
Writing copy for social media

Conclusion

Setting an editorial calendar
Managing brand voice
Taking copywriting to the next level

Taught by

Ian Lurie

Reviews

4.7 rating at LinkedIn Learning based on 1943 ratings

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