Class Central is learner-supported. When you buy through links on our site, we may earn an affiliate commission.

Media Relations Foundations

via LinkedIn Learning

Go to class Write review

Overview

Limited-Time Offer: Up to 75% Off Coursera Plus!

7000+ certificate courses from Google, Microsoft, IBM, and many more.

India: 75% Off World: 40% Off

Learn how to build key relationships with the media and get your company in front of the right audience.

Syllabus

Introduction

Media relations 101

1. Media Outlets

Pitching newspapers
Pitching broadcast media
Pitching magazines and blogs

2. Contacting Media Outlets

Crafting your pitch
Writing a press release
Following up with media contacts

3. Preparing for Your Media Interview

Prepare your media spokesperson
Speaking in sound bites
When the media interview goes wrong

Conclusion

Fostering good relationships with the media

Taught by

Jessica Chen

Reviews

4.8 rating at LinkedIn Learning based on 235 ratings

Start your review of Media Relations Foundations