Learn about Salesforce. Discover how to use this customer relationship management (CRM) platform to capture leads, manage the lead lifecycle, measure campaign success, and more.
Overview
Syllabus
Introduction
- Welcome
- Who is this course for?
- Advertising
- Connecting with sales teams
- Common workflows for marketers
- Communities
- Digital marketing
- Importing external data
- Email apps
- Capturing leads from the web
- Data cleansing
- Social media
- Scoring leads
- Lead life cycle
- Finding new prospects and customers
- Organizing leads
- Campaign management
- Managing vendors
- Measuring success
- Visualizing marketing data
- Next steps
Taught by
Christopher Matthew Spencer
