Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.
Overview
Syllabus
Introduction
- What is social media marketing?
- Set strategic goals
- Define your audience
- Invest in a smart mix of channels
- The most widely used social networks
- Messaging and chat-based networks
- Niche social networks to consider
- Crafting engaging messaging
- Balancing an editorial calendar
- Understanding paid advertising
- Building and maintaining a community
- Providing social-first customer service
- Encouraging direct and assisted sales
- Partnering with influencers
- Attributing social actions to results
- Shifting to passive and private
- Experimenting beyond best practices
- Staying updated on social media marketing
Taught by
Brian Honigman