Social Media Marketing Trends

New This Week

• Revisiting hashtag usage for discovery

Introduction

• What's trending in social media marketing?
• The value of micro vs. macro social media trends

1. Format- and Feature-Related Social Media Trends

• Dynamic ads gain momentum
• Incorporating music on social media
• AI advancements on social media
• Offering subscription-based content
• Creating original GIFs
• How augmented reality affects social media
• Inviting a new level of interaction
• QR codes are here to stay
• Advertising with existing organic content
• Engaging through mini apps
• Adding a social layer to product
• Social platform features: Duplication is the norm
• Video content continues to be a key investment
• Visual search becomes more prominent
• Developing sub-brands with collab features
• Hosting podcasts on social media
• Experimenting with augmented reality on social media

2. Channel-Specific Trends in Social Media Marketing

• Using YouTube to build deeper connections
• Revisiting niche networks
• Advertising on social media adjacent services
• Unbundling of Reddit into other services
• Experimenting with crypto social networks
• Fostering superfans on Discord
• Brand activations on Roblox
• The ongoing cultural impact of TikTok
• Superapps dominate the market

3. Influencer Marketing Trends in Social Media

• Featuring employees more prominently
• Repositioning products for influencer collaborations
• Pros and cons of influencer marketplaces
• Out-of-the-box sponsorships
• Tipping creators for more simplistic partnerships
• Creative uses of social media paywalls
• Sponsoring up-and-coming creators
• Working with Amazon influencers
• Micro-influencers come out on top
• Collaborating with influencers as a nonprofit

4. Trending Engagement Strategies in Social Media

• Audience building with shows and series
• Launching reimagined social media contests
• The opportunity of localized social media marketing
• Integrating social media in other forms of advertising
• Reframing the narrative in your favor
• Partnerships thrive on social media
• More virtual events than ever
• Less polished and more authentic messaging
• Posting frequency declines
• Confidence through nostalgia
• Reconsidering shock value
• First-mover advantage
• Off-premise brand building
• Humanizing your messaging
• Build community with customer care
• Cultivating shared social experiences in the metaverse
• Revisiting thought leadership
• Reassessing social media metrics
• Producing NFTs for your audience
• Major increases in paid social spending
• Leaders develop a social media strategy
• Social customer care increases in value
• Revisiting humor on social media

5. Social Causes and Demographic Trends on Social Media

• Encouraging healthier social media usage
• Addressing systemic racism
• Counteracting misinformation on social media
• Navigating change and uncertainty
• Connecting with LGBTQ+ customers year-round
• Portraying women in ads accurately
• Gen Z impacts the industry
• Adapting to generational preferences
• Improving the accessibility of marketing

6. Social Media Ecommerce Trends

• Adoption of social shopping will increase
• Product discovery on social media
• China leads next ecommerce wave
• Product drops become the norm
• One-click social commerce reaches an inflection point

7. Privacy, Safety, and Regulatory Trends in Social Media

• The impact of regulatory scrutiny
• Opportunities and challenges from cross-platform integration
• Increased brand safety measures
• Opportunities as third-party identifiers fade away
• Navigating encryption across private social media
• Government regulations due to anticompetitive behaviors