Technical WordPress SEO

Introduction

• Drive bigger exposure on organic search
• What to know before getting started

1. Technical SEO Foundations

• Exploring SEO for WordPress
• Exploring site architecture

2. Technical Tools

• SEO crawler
• Chrome inspector
• Chrome Lighthouse
• Merkle
• Google Search Console

3. Do-It-All SEO Plugins

• Evaluating SEO plugins
• The do-it-all SEO plugins
• Yoast SEO
• RankMath

4. Starting with a Crawl

• The initial crawl
• Fixing page titles
• Managing meta descriptions
• Review heading tags with Crawler
• Review heading tags with Inspector

5. Managing Architecture

• Wordpress architecture with permalinks
• Permalink best practices
• HTTP status codes
• Changing article and page links
• Changing permalink structure
• Managing redirects with regex

6. HTTPS

• HTTP vs. HTTPS
• Migrating to HTTPS

7. Robots and Sitemaps

• Robots.txt
• Creating robots.txt via a plugin
• Creating robots.txt via a server
• Testing robots.txt
• Sitemaps
• Creating a sitemap with a plugin
• Creating a sitemap manually

8. Site Hosting

• Importance of a good host
• Content delivery network
• Setting up Cloudflare on WordPress

9. Domain Structure

• Domain structure
• Conforming to www and non-www
• Creating www and non-www redirects

10. Canonicals

• Introduction to canonicals
• Manually configuring canonicals
• Configuring canonicals with RankMath

11. Schema or Structured Data

• Introduction to Schema.org
• Inserting structured data or a schema

12. Image Optimization

• Reviewing image size
• Using WP Smush to optimize images
• Managing image alt attributes

13. Speed

• Mobile-friendly test
• Animations
• Measure site performance
• Setting up a cache

Conclusion

• Next steps