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LinkedIn Learning

Technical WordPress SEO

via LinkedIn Learning


Optimize from the inside out. Learn technical SEO techniques to enhance the discoverability, structure, and performance of your WordPress website and improve your search ranking.

Want to improve the search ranking of your WordPress site? Optimize it from the inside out. Learn technical SEO techniques that enhance the discoverability, structure, and performance of your website and get you to the top of search results. Madecraft instructor and marketing expert Brad Batesole starts with a general explanation of SEO architecture, which impacts how your pages are organized, nested, and linked. Brad then shows how to improve elements such as usability, media handling, mobile friendliness, and speed. He also reveals the technical tools and plugins that SEO pros use to improve performance and conduct diagnostics, such as web crawls and speed tests. By the end of this course, you will be able to go beyond keywords and optimize the very foundations of your WordPress website.

This course was created by Madecraft. We are pleased to host this content in our library.


  • Drive bigger exposure on organic search
  • What to know before getting started
1. Technical SEO Foundations
  • Exploring SEO for WordPress
  • Exploring site architecture
2. Technical Tools
  • SEO crawler
  • Chrome inspector
  • Chrome Lighthouse
  • Merkle
  • Google Search Console
3. Do-It-All SEO Plugins
  • Evaluating SEO plugins
  • The do-it-all SEO plugins
  • Yoast SEO
  • RankMath
4. Starting with a Crawl
  • The initial crawl
  • Fixing page titles
  • Managing meta descriptions
  • Review heading tags with Crawler
  • Review heading tags with Inspector
5. Managing Architecture
  • Wordpress architecture with permalinks
  • Permalink best practices
  • HTTP status codes
  • Changing article and page links
  • Changing permalink structure
  • Managing redirects with regex
  • HTTP vs. HTTPS
  • Migrating to HTTPS
7. Robots and Sitemaps
  • Robots.txt
  • Creating robots.txt via a plugin
  • Creating robots.txt via a server
  • Testing robots.txt
  • Sitemaps
  • Creating a sitemap with a plugin
  • Creating a sitemap manually
8. Site Hosting
  • Importance of a good host
  • Content delivery network
  • Setting up Cloudflare on WordPress
9. Domain Structure
  • Domain structure
  • Conforming to www and non-www
  • Creating www and non-www redirects
10. Canonicals
  • Introduction to canonicals
  • Manually configuring canonicals
  • Configuring canonicals with RankMath
11. Schema or Structured Data
  • Introduction to
  • Inserting structured data or a schema
12. Image Optimization
  • Reviewing image size
  • Using WP Smush to optimize images
  • Managing image alt attributes
13. Speed
  • Mobile-friendly test
  • Animations
  • Measure site performance
  • Setting up a cache
  • Next steps

Taught by

Brad Batesole and Madecraft

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