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Microcredential

Marketing con Redes Sociales

Tecnológico de Monterrey via Coursera Specialization

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Overview

Este Programa Especializado proporciona una introducción holística al marketing en medios sociales. Aprenderás a desarrollar, gestionar y optimizar interesantes campañas en medios sociales, y evaluarás las fuerzas y debilidades de plataformas populares de medios sociales, incluyendo Facebook, Twitter, LinkedIn, Google Plus, e Instagram, en el contexto de aplicaciones específicas de casos de estudio. En el Proyecto Final elaborarás una estrategia anual de marketing de medios sociales para una compañía de tecnología de centros de datos.

Courses

Taught by

José Antonio Cano Chambonnet and María de los Angeles Ramos Solano

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