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Skillshare

10x Marketing: Content Marketing That Stands Out & Gets Results | Learn with CoSchedule

via Skillshare

Overview

Create a "competition-free" content marketing strategy that works with CoSchedule CEO Garrett Moon in this 30-minute, straightforward class.

WE'RE AFTER 10X MARKETING RESULTS. This means the return we expect, and are resolved to achieve, is ten times over what we put in. We aren’t looking for 10 percent year-over-year growth; we’re laser-focused on blowing the roof off last year’s, last month’s, and last week’s numbers. 

Whether your priority is writing blog posts, crafting email newsletters, or curating your social media, learn how to build a smarter system to help you plan and execute your digital content. From establishing your topic focus to prioritizing ideas that will move the needle, Garrett shares the hard-won tips and techniques he used to transform CoSchedule’s content strategy into a significant driver for their business. You’ll learn how to:

  • Optimize your content specialty to set yourself apart
  • Prioritize high-potential ideas over incremental improvements
  • Build a publishing process that works every time

After taking this class, you’ll have a tried and true system to use every day as you plan and execute content online, allowing you to move fast, work smart, and drive impact with your digital content. Ready to ditch playing follow the leader and start thinking like a scrappy startup?

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CoSchedule is the web’s most popular marketing calendar, helping nearly 9,000 marketing teams stay organized in more than 100 countries around the world by allowing users to build out their entire marketing strategy from one master calendar, collaborate with their teams, and streamline their entire execution process in one place.

Syllabus

  • Introduction
  • Step 1: Find Your "Competition-Free" Content"
  • Step 2: Prioritizing 10x Opportunities
  • Step 3: Create Your Process
  • Final Thoughts
  • What's Next?

Taught by

Garrett Moon

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