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Skillshare

How To Increase Your Instagram Engagement (Grow Your Audience)

via Skillshare

Overview

Have you been posting consistently but aren't getting the engagement you hoped for? Or, are you new to Instagram and want to hit the ground running with the best engagement strategy possible? If so, then this class is PERFECT for you.

Engagement is what drives our content quality score and prompts the algorithm to promote our work by ranking us on hashtags and pushing us to the explore page. Reaching this wider audience outside your usual following is going to be what assists your page growth dramatically.

That's why it's incredibly important, when creating your content, to think about how you can increase the likelihood of those likes, comments, shares, and saves.

So, in today's class, I walk you through my top tips and tricks that you can implement to increase the amount of engagement you receive on your Instagram page!

The modules are as follows:

Module 1 - Why engagement is so important

Before you can learn about the strategies to increase your engagement, you need to understand why it is so important. I tell you exactly how engagement on your content works with the algorithm so that you can take the correct steps going forward. 

Module 2 - Creators Who Thrive

In this module, I show you some creators who are perfect examples of all the strategies I mention. They're incredible teachers and I urge you all to follow them so that you can learn about their tactics.

Module 3 - Tip 1: Show your true self

The creators who thrive are those who are completely transparent with their audience. They take their masks off and let their audience know everything they need to know about them. I break down some awesome strategies you can adopt.

Module 4 - Tip 2: Build relationships with your fans

Trust is EVERYTHING on social media, hence why building relationships are so important. Learn how to do this the right way.

Module 5 - Tip 3: Take your time with DMs

DMs are where you can turn those followers into friends and therefore, should play a huge part in your Instagram growth strategy. However, there is a technique to do it the right way!

Module 6 - Tip 4: Utilise your stories

Stories are one of my favorite types of content on Instagram. They're much less formal and less polished than that of which is on your feed. I teach you how to use stories to build trust and in turn increase engagement on your content.

Module 6 - Tip 5: Feature your fans

This is an awesome tactic used by many creators. Although I'm not going to explain anything here, you need to take the course to find out more about this little golden nugget!

Module 7 - Tip 6: Having a call to action 

A call to action is one of the most important aspects of your content. In this module, I explain why this is the case, examples of how to use them, and how you can extract the most out of this one little statement!

Module 8 - Tip 7: Engaging yourself

Saving the best point until last. You should never expect something if you aren't willing to give it yourself in the first place. I explain why engaging yourself is so important (especially when starting a new account) and how you should be engaging with your community.

Module 9 - Class Conclusion & Your Project

A quick recap of everything you should've learned throughout the class and I talk through your class project.

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For more social media marketing advice listen to my podcast Social Media Marketing School.

Follow me on Instagram: @themarketingethan

Syllabus

  • Course Introduction
  • Why Engagement Is So Important
  • Creators Who Thrive
  • Tip 1: Show Your True Self
  • Tip 2: Build Relationships With Your Fans
  • Tip 3: Take Time With Your DMs
  • Tip 4: Utilise Your Stories
  • Tip 5: Feature Your Fans
  • Tip 6: Having A CTA
  • Tip 7: Engaging Yourself
  • New: Ask A Question
  • New: Keeping The Conversation Open
  • New: An Attention Grabbing Headline
  • New: Design Consistency
  • New: Make Your Content Relatable
  • New: Content Structure & Storytelling
  • Course Conclusion & Your Project

Taught by

Ethan Bridge

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