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FutureLearn

Technology Entrepreneurship: How to Start a New Venture

University of Twente via FutureLearn

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Overview

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What does it mean to be entrepreneurial?

Being entrepreneurial is an exciting challenge and will help make your technology-based idea a reality.

In this free online course, you’ll learn from experienced technology entrepreneurs and educators from the University of Twente how to address three crucial questions along the path towards a financially sustainable venture. You’ll find out how to recognise, evaluate and exploit entrepreneurial opportunities.

This course is for entry-level students from all disciplines with an interest in technology-based entrepreneurship. It will be of particular interest to STEM students.

Syllabus

  • Opportunity recognition
    • About this online course
    • What is entrepreneurship?
    • What is Lean Startup?
    • How to recognize opportunities
    • How to evaluate opportunities
    • Week review
  • Opportunity development
    • This week
    • On customer value driven market segmentation
    • Customer research in the lean startup
    • Targeting and positioning
    • Does your product fit the market?
    • Week in review
  • Opportunity exploitation
    • From idea to implementation
    • Identifying your network
    • Network management
    • What about business models and financing?
    • Wrap up

Taught by

Rainer Harms

Reviews

4.6 rating at FutureLearn based on 11 ratings

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