Zero to $100M: The Ultimate Guide to Business Growth

Overview

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In this course, you’ll discover the two most important business levers for exponential growth. You'll also learn about crucial metrics and explore various tactics and strategies to achieve sustainable growth.

Syllabus

Module 1: Growth Mindset

This module focuses on achieving sustainable growth by emphasizing the 20% of efforts that bring in the most results. You'll learn about key growth metrics and explore practical strategies to scale your business effectively.

Module 2: The Only Metric You Need to Care About

This module dives into the essential metrics of Customer Acquisition Cost (CAC) and Lifetime Value (LTV) and their crucial role in sustainable business growth. You'll learn about the relationship between CAC and LTV and how to measure and track them to optimize your business. By understanding how different business models affect these metrics, you'll be better equipped to make informed decisions for your business's long-term success.

Module 3: Decreasing Your CAC

This module focuses on reducing Customer Acquisition Cost (CAC) by retaining existing customers and acquiring new ones more efficiently. You'll learn about the importance of improving the customer experience to increase retention rates and lower CAC. Referral marketing and growth loops are covered as well as A/B testing.

Module 4: Growing Your LTV

This module focuses on increasing Lifetime Value (LTV) by implementing effective strategies such as subscription models, upselling, cross-selling, and bundling products. You'll discover how improving customer retention rates can also optimize LTV.

Module 5: Leveraging CAC and LTV for Exponential Growth

In this module, you’ll learn the importance of balancing CAC and LTV to achieve sustainable growth. You'll learn about the CAC to LTV ratio, a useful metric for understanding the effectiveness of a company's customer acquisition efforts. The module also covers strategies for reducing customer acquisition costs.