This course focuses on evolving brands through bold campaigns, compelling storytelling, and style. It covers topics such as brand identities, creativity, innovation, and strategies for brand success. The teaching method involves a discussion between industry experts, providing insights and advice. The intended audience includes individuals interested in brand development, marketing, and storytelling.
Overview
Syllabus
Intro
Whats the story Uber is hoping to tell
Different identities of brands
Being a woman at Uber
Creative process at Uber
Where does creativity happen
When is Uber innovating
Companies coming together
Pipeline problem
Practice at your startup
Steps of a solution at Uber
What is Uber doing to win Cat back
What brand is crushing it right now
Current culture at Uber
How much of a priority is it within Uber
What strategies do you use to unearth specific human stories
Do you find that when youre driving an Uber pool
Whats the one piece of advice youd give to an older brand
What advice do you have for a young black woman
What does Uber look like in 10 years
Taught by
SXSW
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