Do You Remember the Cola Wars - Coca-Cola vs. Pepsi

This course explores the historical rivalry between Coca-Cola and Pepsi, highlighting their competition for global dominance throughout the 20th century. By delving into the origins of both brands and their marketing strategies, learners will gain insights into the evolution of the cola wars. The course covers topics such as the Pepsi Challenge, the introduction of Diet Coke, the involvement of celebrities like Michael Jackson, and the infamous New Coke debacle. The intended audience for this course includes history enthusiasts, marketing professionals, and anyone interested in the cultural impact of these iconic soda brands.