Learn how to set up Google Analytics 4 (GA4) and configure conversion tracking, including setting up Facebook and Instagram ads for tracking conversions. The course covers upgrading to GA4, setting up a GA4 account, using Google Tag Manager, configuring conversion events, adding UTM parameters to ads, setting up cross-domain linking, and viewing data in GA4. Intended for beginners preparing for the transition from Universal Analytics to GA4.
Google Analytics 4 Set Up and Conversion Tracking - Complete Beginners Guide
Overview
Syllabus
00:00 - - Why You Need To Upgrade To GA4
- 2:43 - Step 1: Set Up Your GA4 Account
02:44 - - Step 2: Set up Google Tag Manager
09:17 - - Step 3: Configure GA4 Conversion Events
22:41 - - Step 4: Add UTM Parameters to Your Facebook Ads
25:56 - - Step 5: Set Up Cross-Domain Linking
- Step 6: Viewing Your Data in GA4
Taught by
Andrew Hubbard
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