Overview
This course teaches how to set up Facebook Ads for Shopify step by step. The learning outcomes include understanding how to connect Facebook Ads and Shopify, target specific audiences, create campaigns, configure web events, set budgets for prospecting and retargeting, create ad sets, utilize lookalike audiences, and run retargeting campaigns. The course uses a tutorial-based teaching method led by a Facebook Ads expert. The intended audience for this course is individuals looking to leverage Facebook Ads and Shopify to enhance their online business and marketing strategies.
Syllabus
- Introduction
- Connecting FB to Shopify
- Events Manager
- Creating a New Campaign
- Configure Web Events
- Prospecting and Retargeting Budget
- Ad Set Creation
- Creating the Ad
- Lookalike Audience
- Retargeting Campaign
- Wrap Up and More Information
Taught by
MeasureSchool