Neuromarketing - The New Science of Consumer Decisions

This course explores the field of Neuromarketing, which combines insights from Neuroscience, Social Psychology, and Behavioral Economics to understand how the brain influences consumer decisions. The learning outcomes include gaining knowledge on how to apply Neuroscience principles to marketing strategies, understanding consumer behavior at a deeper level, and learning how to guide customers towards making informed purchasing choices. The course teaches skills such as utilizing Neuroscience research in marketing, designing science-based websites, and optimizing conversions. The teaching method involves a TEDx talk format delivered by an expert in Neuroscience and marketing. The intended audience for this course includes marketers, business owners, and anyone interested in understanding the science behind consumer decision-making.