The course aims to educate participants on the importance of physicists engaging with the public and utilizing social media for communication. It covers topics such as building trust, dispelling stereotypes, and fostering connections through online platforms. The course teaches social media strategies, science communication objectives, and provides tips on effective online interaction. The teaching method involves a presentation by the instructor, discussing various aspects of physicists' online engagement. This course is intended for physicists and science professionals looking to enhance their public outreach and communication skills through social media platforms.
Overview
Syllabus
Introduction
Why talk to the public
Considerations
Social Media
Talking to the Public
Trust in Scientists
Living Scientists
Knowledge of Science
Stereotypes about Scientists
Objectives for Science Communication
Key Points
The Deficit Model
The Solar System
Social Media Tips
Humor
Orbital Dynamics
Personal Connection
Fluid Dynamics
General Advice
Closing Notes
Interaction with people
Climate change deniers
Is it worth it
Defending colleagues
Open science
Social media referees
Taught by
APS Physics
