Marketing Courses and Certifications

Social Marketing Capstone Project

322 ratings at Coursera

A 5-week Northwestern University course on creating effective social marketing strategies, integrating them into business plans, and measuring success through key business metrics.

• Coursera
• 5 hours 26 minutes
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Expanding Your Content’s Reach

202 ratings at Coursera

In this course, participants will learn actionable ways to grow internal and external audiences. They will deepen their understanding about those target individuals and will use a host of known and emerging tools and social networks to meaningfully reac…

• Coursera
• 5-6 hours
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Ensuring Your Content's Impact

176 ratings at Coursera

A 3-week Northwestern University course on enhancing content impact through visual communication, social community engagement, and effective measurement. Practical skills and toolkit included.

• Coursera
• 5-6 hours
• On-Demand
• Free Online Course (Audit)

Content Strategy for Professionals: Capstone Project

56 ratings at Coursera

In this 4-week Northwestern University course, students apply their content strategy skills to a capstone project, creating a comprehensive plan and webpage mock-up for a fictional web startup.

• Coursera
• 2-3 hours
• On-Demand
• Free Online Course (Audit)

Market Research and Analysis for Tech Industries

A 6-week course by University of Colorado Boulder, focusing on market research and analysis for tech industries. Ideal for engineers and technologists aiming for leadership roles.

• Coursera
• 18 hours 36 minutes
• On-Demand
• Free Online Course (Audit)

Building and Pitching Marketing Campaigns in Tech Industries

Learn to build and pitch marketing campaigns in tech industries with this 6-week course from the University of Colorado Boulder. Gain insights into profitability, operations, and customer focus.

• Coursera
• 21 hours 12 minutes
• On-Demand
• Free Online Course (Audit)

Understanding the Campaign Components

Welcome to "Understanding Campaign Components", the second course of the specialization, Strategic Communication Campaigns. In this course, you will learn how to design and develop a strategic communication campaign from start to finish. You will learn…

• Coursera
• 9 hours 1 minute
• On-Demand
• Free Online Course (Audit)

How to Implement and Evaluate Communication Campaigns

As the recommended third course of the specialization, Strategic Communication Campaigns, this course rounds out your communication campaign process knowledge by speaking to how to implement and evaluate the planning and execution of communication campai…

• Coursera
• 3 hours 42 minutes
• On-Demand
• Free Online Course (Audit)

International B2B (Business to Business) Marketing

551 ratings at Coursera

Explore B2B marketing strategies with Yonsei University's 3-week course. Learn to innovate across countries and industries, understand buying center decision-making, and gain insights from industry experts.

• Coursera
• 9 hours 27 minutes
• On-Demand
• Free Online Course (Audit)

Intro to International Marketing

983 ratings at Coursera

Explore the basics of international marketing and cross-industry innovation in this 3-week course by Yonsei University. Gain insights into balancing cultural similarities and differences, and expanding into new industries.

• Coursera
• 7 hours 32 minutes
• On-Demand
• Free Online Course (Audit)

Positioning: What you need for a successful Marketing Strategy

908 ratings at Coursera

Learn the core of marketing strategy, positioning, in a 4-week course by IE Business School. Gain practical skills, understand market trends, and determine your product's position and target segment.

• Coursera
• 10 hours 58 minutes
• On-Demand
• Free Online Course (Audit)

The Marketing Plan

428 ratings at Coursera

Learn to create a marketing plan for your product or service with IE Business School's 4-week course. Guided by a seasoned professor, you'll map crucial stages and engage with industry experts.

• Coursera
• 16 hours 40 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Strategy Capstone Project

95 ratings at Coursera

A 5-week course by IE Business School, focusing on practical application of marketing strategy knowledge through a capstone project. Includes market analysis, strategy, and implementation.

• Coursera
• 1 day 5 hours 34 minutes
• On-Demand
• Free Online Course (Audit)

Marketing Mix Implementation Capstone

95 ratings at Coursera

Join IE Business School's 5-week capstone project, applying marketing mix principles to a real-world scenario: the launch of Tesla's Model X.

• Coursera
• 19 hours 55 minutes
• On-Demand
• Free Online Course (Audit)

University of Virginia;  BCG

Cost and Economics in Pricing Strategy

653 ratings at Coursera

Learn to optimize pricing strategies with the University of Virginia's 4-week course. Understand economic factors, apply pricing models, and maximize profits.

• Coursera
• 12 hours 7 minutes
• On-Demand
• Free Online Course (Audit)