Marketing Analytics Courses

Marketing Analytics

12 reviews

This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing…

• Coursera
• 16 hours worth of material, 5 weeks long
• 29th Nov, 2021
• Free Online Course (Audit)

ESSEC Business School

Foundations of marketing analytics

2 reviews

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move mor…

• Coursera
• 5 hours worth of material, 5 weeks long
• 5 days from now (6th Dec)
• Free Online Course (Audit)

Digital Marketing Analytics in Theory

35 reviews

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

• Coursera
• 20 hours worth of material, 4 weeks long
• 5 days from now (6th Dec)
• Free Online Course (Audit)

Digital Marketing Analytics in Practice

24 reviews

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digita…

• Coursera
• 20 hours worth of material, 4 weeks long
• 5 days from now (6th Dec)
• Free Online Course (Audit)

Emory University

Managing Uncertainty in Marketing Analytics

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they ma…

• Coursera
• 10 hours worth of material, 4 weeks long
• 5 days from now (6th Dec)
• Free Online Course (Audit)

Facebook

Marketing Analytics Foundation

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regu…

• Coursera
• 11 hours worth of material, 4 weeks long
• 29th Nov, 2021
• Free Online Course (Audit)

Marketing Analytics: Marketing Measurement Strategy

3 reviews

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Emory University

Marketing Analytics Capstone Project

This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relations…

• Coursera
• 11 hours worth of material, 6 weeks long
• 29th Nov, 2021
• Paid Course

Marketing Analytics: Products, Distribution and Sales

1 review

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Marketing Analytics: Price and Promotion Analytics

1 review

Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

NPTEL;  Indian Institute of Technology, Kharagpur

Marketing Analytics

Syllabus: Marketing Analytics. Lecture 01: Introduction to R programming. Lecture 02: Introduction to R programming (Contd.). Lecture 03: Introduction to R programming (Contd.). Lecture 04: Introduction to R programming (Contd.). Lecture 05: Introduction…

• YouTube
• 29 hours worth of material
• Self paced
• Free Online Course

Marketing Analytics: Competitive Analysis and Market Segmentation

Learn how to analyze your competition and effectively segment your market to improve overall customer satisfaction and company profits.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Marketing Analytics

1 review

Learn the basics of marketing analytics and understand how to use data to ensure your marketing is effective.

• FutureLearn
• 2 hours a week, 5 weeks long
• Self paced
• Free Online Course (Audit)

Digital Marketing Analytics: Tools and Techniques

Learn how to leverage leading tools and approaches to digital marketing data analysis. Dive into SEO and Paid search strategies, web analytics, online testing, machine learning and AI/Big Data applications to strengthen your digital marketing efforts and…

• edX
• 3-5 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Marketing analytics: Know your customers

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities this course will teach you wha…

• Coursera
• 20 hours worth of material, 6 weeks long
• 2 weeks from now (20th Dec)
• Free Online Course (Audit)