Marketing Analytics Courses

The Digital Marketing Revolution

418 reviews

Explore the impact of digital technologies on marketing, examining how analog and digital worlds interact through domination, resistance, synergy, and transformation in the modern business landscape.

• Coursera
• 1 day 1 hour 55 minutes
• On-Demand
• Free Online Course (Audit)

Marketing in a Digital World

630 reviews

This course examines how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

• Coursera
• 1 day 4 hours 43 minutes
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Marketing Digital: Content & Community Manager

277 reviews

Aprende a crear estrategias de marketing de contenidos y domina Facebook, Instagram, YouTube, Twitter y más. Mide KPIs y obten resultados.

• edX
• 5 weeks, 3-4 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Davidson College;  Galileo University

Intro to AI for Digital Marketing

161 reviews

Discover AI's role in marketing evolution, essential concepts, real-world applications, and effective strategies for leveraging AI in digital marketing.

• edX
• 3 weeks, 3-5 hours a week
• On-Demand
• Free Online Course (Audit)

Panjab University Chandigarh;  CEC

Digital Marketing

541 reviews

Develop digital marketing skills through hands-on practice with SEO, email campaigns, PPC advertising, social media, and analytics. Learn to create effective online strategies for business growth.

• Swayam
• 15 weeks
• On-Demand
• Free Online Course

• Best of All Time

Google Analytics 4 Tutorials

154 reviews

Comprehensive guide to Google Analytics 4, covering setup, events, conversions, audiences, integrations, and consent mode. Includes hands-on instructions for website implementation.

• YouTube
• 1 hour 30 minutes
• On-Demand
• Free Video

Marketing Analytics

12 reviews

Measure, manage, and analyze marketing performance to maximize effectiveness and ROI. Learn to evaluate brand assets, customer lifetime value, and design experiments for data-driven decision-making.

• Coursera
• 16 hours 8 minutes
• On-Demand
• Free Online Course (Audit)

Foundations of marketing analytics

761 ratings at Coursera

Explore statistical and managerial segmentation, scoring models, and customer lifetime value analysis using R. Learn to identify, target, and predict the future value of customers for effective marketing strategies.

• Coursera
• 5 hours 28 minutes
• On-Demand
• Free Online Course (Audit)

Digital Marketing Analytics in Theory

35 reviews

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

• Coursera
• 20 hours 38 minutes
• On-Demand
• Free Online Course (Audit)

The Analytics Edge

80 reviews

Through inspiring examples and stories, discover the power of data and use analytics to provide an edge to your career and your life.

• edX
• 13 weeks, 10-15 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Marketing Innovative Products and Services

83 reviews

Learn essential marketing concepts and practical commercialization strategies to bring your new venture to market

• edX
• 4 weeks, 2-3 hours a week
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Digital Marketing Analytics in Practice

23 reviews

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digita…

• Coursera
• 20 hours 14 minutes
• On-Demand
• Free Online Course (Audit)

Introduction to Marketing

71 reviews

Taught by three of Wharton's top faculty in the marketing department, consistently ranked as the #1 marketing department in the world, this course covers three core topics in customer loyalty: branding, customer centricity, and practical, go-to-market st…

• Coursera
• 10 hours
• On-Demand
• Free Online Course (Audit)

• Best of All Time

Fundamentals of Marketing Analytics

1 review

Learn to measure and optimize marketing campaigns using Google Analytics, Search Console, and Semrush. Discover strategies for SEO, competitor analysis, and backlink evaluation to enhance your digital marketing efforts.

• Semrush Academy
• 2 hours 22 minutes
• On-Demand
• Free Certificate

Maximizing ROI through Marketing Analytics: A Practical Guide for In-House Marketers

Aprenda a maximizar o ROI através de análises de marketing, focando em dados essenciais e ferramentas práticas para tomar decisões informadas e impulsionar o crescimento do negócio.

• Semrush Academy
• 1 hour 52 minutes
• On-Demand
• Free Certificate