Marketing Analytics Courses

Marketing Analytics

12 reviews

This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing…

• Coursera
• 16 hours worth of material, 5 weeks long
• 6th Feb, 2023
• Free Online Course (Audit)

ESSEC Business School

Foundations of marketing analytics

741 ratings at Coursera

This course is designed for students, business analysts, and data scientists who want to apply statistical knowledge and techniques to business contexts. For example, it may be suited to experienced statisticians, analysts, engineers who want to move mor…

• Coursera
• 5-6 hours worth of material, 5 weeks long
• 13th Feb, 2023
• Free Online Course (Audit)

Digital Marketing Analytics in Theory

35 reviews

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

• Coursera
• 21 hours worth of material, 4 weeks long
• 13th Feb, 2023
• Free Online Course (Audit)

Digital Marketing Analytics in Practice

24 reviews

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digita…

• Coursera
• 20 hours worth of material, 4 weeks long
• 13th Feb, 2023
• Free Online Course (Audit)

Supervised Text Classification for Marketing Analytics

Marketing data often requires categorization or labeling. In today’s age, marketing data can also be very big, or larger than what humans can reasonably tackle. In this course, students learn how to use supervised deep learning to train algorithms to tac…

• Coursera
• 12 hours worth of material, 4 weeks long
• 6th Feb, 2023
• Free Online Course (Audit)

Unsupervised Text Classification for Marketing Analytics

Marketing data is often so big that humans cannot read or analyze a representative sample of it to understand what insights might lie within. In this course, learners use unsupervised deep learning to train algorithms to extract topics and insights from…

• Coursera
• 13 hours worth of material, 5 weeks long
• 6th Feb, 2023
• Free Online Course (Audit)

Network Analysis for Marketing Analytics

Network analysis is a long-standing methodology used to understand the relationships between words and actors in the broader networks in which they exist. This course covers network analysis as it pertains to marketing data, specifically text datasets an…

• Coursera
• 10 hours worth of material, 4 weeks long
• 6th Feb, 2023
• Free Online Course (Audit)

Managing Uncertainty in Marketing Analytics

63 ratings at Coursera

Marketers must make the best decisions based on the information presented to them. Rarely will they have all the information necessary to predict what consumers will do with complete certainty. By incorporating uncertainty into the decisions that they ma…

• Coursera
• 11 hours worth of material, 4 weeks long
• 13th Feb, 2023
• Free Online Course (Audit)

Marketing analytics: Know your customers

365 ratings at Coursera

Are your customers at the centre of your organisation’s strategy? An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Through structured learning activities this course will teach you wha…

• Coursera
• 20 hours worth of material, 6 weeks long
• 13th Feb, 2023
• Free Online Course (Audit)

Facebook

Marketing Analytics Foundation

1236 ratings at Coursera

This course lays the foundation of marketing analytics. You’ll learn the basic principles of marketing. You’ll learn the role analytics plays in digital marketing and how data is collected and managed for marketing. You will also learn basic privacy regu…

• Coursera
• 12 hours worth of material, 4 weeks long
• 6th Feb, 2023
• Free Online Course (Audit)

Assess for Success: Marketing Analytics and Measurement

485 ratings at Coursera

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals a…

• Coursera
• 27 hours worth of material, 4 weeks long
• 6th Feb, 2023
• Free Online Course (Audit)

Marketing Analytics: Marketing Measurement Strategy

3 reviews

Learn best approaches and practices for marketing measurement, including how to use metrics to measure success.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Marketing Analytics: Products, Distribution and Sales

1 review

Learn how to identify what your consumers want in a product and the best distribution and sales channels to engage with your chosen markets.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

Marketing Analytics: Price and Promotion Analytics

1 review

Learn how to use price and promotion analytics to effectively allocate your marketing budget to maximize profits.

• edX
• 5-7 hours a week, 4 weeks long
• Self paced
• Free Online Course (Audit)

NPTEL;  IIT Kharagpur

Marketing Analytics

We expect that the students of the course will be able to do the following at the end of the course, Identify a marketing problem as a sequence of small questions, Identify the appropriate tools and datasets required to solve each small research question…

• YouTube
• 29 hours worth of material
• On-Demand
• Free Online Course